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10 nejčastějších chyb ve webové analytice - Díl 1/2
10 nejčastějších chyb ve webové analytice - Díl 1/2
2 min čtení · 2.4.2024
Máte nastavenou analytiku na webu a vše funguje "asi" správně? Na vašem místě bychom to raději ověřili. Kvalitní audit totiž dokáže odhalit řadu problémů, které mohou mít vliv na vaše podnikání. Proto je potřeba nic nepodceňovat a nejlépe se pustit do kontroly.
Co všechno by mohlo být špatně? Seznamte se s nejčastějšími chybami:
1. Absence strategie měření
Před zahájením měření se často zapomíná na jednu důležitou věc - strategii. Její formulace je klíčová pro získávání relevantních dat pro hodnocení webu a usnadňuje efektivní rozhodování. Strategie pomáhá firmám zaměřit se na klíčové metriky pro růst a optimalizaci kampaní. Je tedy důležité strategii pečlivě definovat a mít jasný plán před spuštěním měření.
2. Chybně implementovaná datová vrstva
Datová vrstva, nazývaná také dataLayer, je mechanismus pro přenos informací o důležitých událostech z webu do Google Tag Manageru.
Stejně jako u strategie měření je důležité před implementací pečlivě promyslet, která data budou potřebná pro analytické nebo marketingové nástroje. Většina těchto nástrojů, jako je GA4, Google Ads, Sklik, Bing, atd., vyžaduje data jako například identifikátory produktů, jejich názvy a ceny. Je důležité si uvědomit, že není nutné pro každý nástroj vytvářet novou událost s potřebnými parametry. Je lepší zvážit, které parametry je nutné předávat a navrhnout jeden obecný event, který bude obsahovat všechny tyto parametry. Tím zajistíme jednotnou strukturu datové vrstvy na celém webu a usnadníme si s ní následnou práci.
3. Chybějící dokumentace
Dokumentace k měření představuje klíčový prvek pro úspěšné nasazení analytiky na webu , který plynule navazuje na první dva body. Tato dokumentace poskytuje přehledné informace na jednom místě pro programátora, analytika i klienta, což zaručuje konzistentní zdroj dat pro všechny zúčastněné strany. Díky ní je možné kdykoliv v budoucnu snadno zkontrolovat, co a jak bylo měřeno.
4. Nastavení souborů cookies
Nejčastější chybou, se kterou se na webech stále setkáváme, je nevyhovující nastavení souborů cookies. Od ledna roku 2022 se změnila novela zákona, která stanovuje, že shromažďování souborů cookies musí být založeno na principu opt-in, což znamená, že uživatel musí aktivně vyjádřit svůj souhlas. Tento aspekt je stále nedostatečně zohledněn na mnoha webech. Nejčastěji se opakují problémy, kdy lišta stále pracuje v režimu opt-out, nebo neobsahuje všechny potřebné součásti (například možnost odmítnutí cookies není stejně snadná jako jejich přijetí).
5. Tracking kód
Často se taky setkáváme se špatnou implementací kódu, která pak může způsobit problémy v datech. Například duplicitní nasazení Google Analytics, které jsou nasazené jak napřímo ve zdrojovém kódu, tak i přes tagovací systém (Google Tag Manager). Do toho ještě hodil letos Google vidle s automatickou migrací starých Universal Analytics na GA4. Kvůli tomu se pro automaticky vytvořené GA4 sbírají data ze starého Universal Analytics měřícího kódu. Doporučujeme veškerou implementaci držet na jednom místě.
Na další pokračování a dalších 5 nejčastějších chyb ve webové analytice se můžete těšit v následujícím článku. Nebo se spojte s našim průvodcem , který vám rád pomůže a dodá informace a užitečné tipy , jak maximalizovat efektivitu vašich analytických procesů a dosáhnout lepších výsledků ve svém online podnikání. Sledujte nás i na našich sociálních sítích pro další aktualizace a užitečné rady.
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var d=document,w="https://tally.so/widgets/embed.js",v=function(){"undefined"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll("iframe[data-tally-src]:not([src])").forEach((function(e){e.src=e.dataset.tallySrc}))};if("undefined"!=typeof Tally)v();else if(d.querySelector('script[src="'+w+'"]')==null){var s=d.createElement("script");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}
jQuery(document).on('click','a[href*="#"]',function(t){if(jQuery(t.target).closest('.wc-tabs').length>0){return}if(jQuery(this).is('[href="#"]')||jQuery(this).is('[href="#0"]')||jQuery(this).is('[href*="replytocom"]')){return};if(location.pathname.replace(/^\//,"")==this.pathname.replace(/^\//,"")&&location.hostname==this.hostname){var e=jQuery(this.hash);(e=e.length?e:jQuery("[name="+this.hash.slice(1)+"]")).length&&(t.preventDefault(),jQuery("html, body").animate({scrollTop:e.offset().top-0},1000))}});
// Initialize Oxygen Modals
jQuery(document).ready(function() {
function showModal( modal ) {
var $modal = jQuery( modal );
$modal.addClass("live");
var modalId = $modal[0].querySelector('.ct-modal').id;
var focusable = modal.querySelector('a[href]:not([disabled]), button:not([disabled]), textarea:not([disabled]), input[type="text"]:not([disabled]), input[type="radio"]:not([disabled]), input[type="checkbox"]:not([disabled]), select:not([disabled])');
if(focusable) {
setTimeout(() => {
focusable.focus();
}, 500);
} else {
setTimeout(() => {
$modal.focus();
}, 500)
}
// Check if this modal can be shown according to settings and last shown time
// Current and last time in milliseconds
var currentTime = new Date().getTime();
var lastShownTime = localStorage && localStorage['oxy-' + modalId + '-last-shown-time'] ? JSON.parse( localStorage['oxy-' + modalId + '-last-shown-time'] ) : false;
// manual triggers aren't affected by last shown time
if( $modal.data( 'trigger' ) != 'user_clicks_element' ) {
switch( $modal.data( 'open-again' ) ) {
case 'never_show_again':
// if it was shown at least once, don't show it again
if( lastShownTime !== false ) return;
break;
case 'show_again_after':
var settingDays = parseInt( $modal.data( 'open-again-after-days' ) );
var actualDays = ( currentTime - lastShownTime ) / ( 60*60*24*1000 );
if( actualDays < settingDays ) return;
break;
default:
//always show
break;
}
}
// Body manipulation to prevent scrolling while modal is active, and maintain scroll position.
document.querySelector('body').style.top = `-${window.scrollY}px`;
document.querySelector('body').classList.add('oxy-modal-active');
// save current time as last shown time
if( localStorage ) localStorage['oxy-' + modalId + '-last-shown-time'] = JSON.stringify( currentTime );
// trick to make jQuery fadeIn with flex
$modal.css("display", "flex");
$modal.hide();
// trick to force AOS trigger on elements inside the modal
$modal.find(".aos-animate").removeClass("aos-animate").addClass("aos-animate-disabled");
// show the modal
$modal.fadeIn(250, function(){
// trick to force AOS trigger on elements inside the modal
$modal.find(".aos-animate-disabled").removeClass("aos-animate-disabled").addClass("aos-animate");
});
if( $modal.data( 'close-automatically' ) == 'yes' ) {
var time = parseInt( $modal.data( 'close-after-time' ) );
if( $modal.data( 'close-after-time-unit' ) == 'seconds' ) {
time = parseInt( parseFloat( $modal.data( 'close-after-time' ) ) * 1000 );
}
setTimeout( function(){
hideModal(modal);
}, time );
}
// close modal automatically after form submit (Non-AJAX)
if( $modal.data( 'close-after-form-submit' ) == 'yes' && $modal.data("trigger") == "after_specified_time" ) {
// WPForms
// WPForms replaces the form with a confirmation message on page refresh
if( $modal.find(".wpforms-confirmation-container-full").length > 0 ) {
setTimeout(function () {
hideModal(modal);
}, 3000);
}
// Formidable Forms
// Formidable Forms replaces the form with a confirmation message on page refresh
if( $modal.find(".frm_message").length > 0 ) {
setTimeout(function () {
hideModal(modal);
}, 3000);
}
// Caldera Forms
// Caldera Forms replaces the form with a confirmation message on page refresh
if( $modal.find(".caldera-grid .alert-success").length > 0 ) {
setTimeout(function () {
hideModal(modal);
}, 3000);
}
}
}
window.oxyShowModal = showModal;
var hideModal = function ( modal ) {
// Body manipulation for scroll prevention and maintaining scroll position
var scrollY = document.querySelector('body').style.top;
document.querySelector('body').classList.remove('oxy-modal-active');
document.querySelector('body').style.top = '';
window.scrollTo(0, parseInt(scrollY || '0') * -1);
// The function may be called by third party code, without argument, so we must close the first visible modal
if( typeof modal === 'undefined' ) {
var openModals = jQuery(".oxy-modal-backdrop.live");
if( openModals.length == 0 ) return;
modal = openModals[0];
}
var $modal = jQuery( modal );
// refresh any iframe so media embedded this way is stopped
$modal.find( 'iframe').each(function(index){
this.src = this.src;
});
// HTML5 videos can be stopped easily
$modal.find( 'video' ).each(function(index){
this.pause();
});
// If there are any forms in the modal, reset them
$modal.find("form").each(function(index){
this.reset();
});
$modal.find(".aos-animate").removeClass("aos-animate").addClass("aos-animate-disabled");
$modal.fadeOut(400, function(){
$modal.removeClass("live");
$modal.find(".aos-animate-disabled").removeClass("aos-animate-disabled").addClass("aos-animate");
});
};
window.oxyCloseModal = hideModal;
jQuery( ".oxy-modal-backdrop" ).each(function( index ) {
var modal = this;
(function( modal ){
var $modal = jQuery( modal );
var exitIntentFunction = function( e ){
if( e.target.tagName == 'SELECT' ) { return; }
if( e.clientY <= 0 ) {
showModal( modal );
document.removeEventListener( "mouseleave", exitIntentFunction );
document.removeEventListener( "mouseout", exitIntentFunction );
}
}
switch ( jQuery( modal ).data("trigger") ) {
case "on_exit_intent":
document.addEventListener( "mouseleave", exitIntentFunction, false);
document.addEventListener( "mouseout", exitIntentFunction, false);
break;
case "user_clicks_element":
jQuery( jQuery( modal ).data( 'trigger-selector' ) ).click( function( event ) {
showModal( modal );
event.preventDefault();
} );
break;
case "after_specified_time":
var time = parseInt( jQuery( modal ).data( 'trigger-time' ) );
if( jQuery( modal ).data( 'trigger-time-unit' ) == 'seconds' ) {
time = parseInt( parseFloat( jQuery( modal ).data( 'trigger-time' ) ) * 1000 );
}
setTimeout( function(){
showModal( modal );
}, time );
break;
case "after_scrolled_amount":
window.addEventListener("scroll", function scrollDetection(){
var winheight= window.innerHeight || (document.documentElement || document.body).clientHeight;
var docheight = jQuery(document).height();
var scrollTop = window.pageYOffset || (document.documentElement || document.body.parentNode || document.body).scrollTop;
var isScrollUp = false;
var oxyPreviousScrollTop = parseInt( jQuery( modal ).data( 'previous_scroll_top' ) );
if( !isNaN( oxyPreviousScrollTop ) ) {
if( oxyPreviousScrollTop > scrollTop) isScrollUp = true;
}
jQuery( modal ).data( 'previous_scroll_top', scrollTop );
var trackLength = docheight - winheight;
var pctScrolled = Math.floor(scrollTop/trackLength * 100);
if( isNaN( pctScrolled ) ) pctScrolled = 0;
if(
( isScrollUp && jQuery( modal ).data( 'trigger_scroll_direction' ) == 'up' ) ||
( !isScrollUp && jQuery( modal ).data( 'trigger_scroll_direction' ) == 'down' && pctScrolled >= parseInt( jQuery( modal ).data( 'trigger_scroll_amount' ) ) )
) {
showModal( modal );
window.removeEventListener( "scroll", scrollDetection );
}
}, false);
break;
case "on_scroll_to_element":
window.addEventListener("scroll", function scrollDetection(){
var $element = jQuery( jQuery( modal ).data( 'scroll_to_selector' ) );
if( $element.length == 0 ) {
window.removeEventListener( "scroll", scrollDetection );
return;
}
var top_of_element = $element.offset().top;
var bottom_of_element = $element.offset().top + $element.outerHeight();
var bottom_of_screen = jQuery(window).scrollTop() + jQuery(window).innerHeight();
var top_of_screen = jQuery(window).scrollTop();
if ((bottom_of_screen > bottom_of_element - $element.outerHeight() /2 ) && (top_of_screen < top_of_element + $element.outerHeight() /2 )){
showModal( modal );
window.removeEventListener( "scroll", scrollDetection );
}
}, false);
break;
case "after_number_of_clicks":
document.addEventListener("click", function clickDetection(){
var number_of_clicks = parseInt( jQuery( modal ).data( 'number_of_clicks' ) );
var clicks_performed = isNaN( parseInt( jQuery( modal ).data( 'clicks_performed' ) ) ) ? 1 : parseInt( jQuery( modal ).data( 'clicks_performed' ) ) + 1;
jQuery( modal ).data( 'clicks_performed', clicks_performed );
if ( clicks_performed == number_of_clicks ){
showModal( modal );
document.removeEventListener( "click", clickDetection );
}
}, false);
break;
case "after_time_inactive":
var time = parseInt( jQuery( modal ).data( 'time_inactive' ) );
if( jQuery( modal ).data( 'time-inactive-unit' ) == 'seconds' ) {
time = parseInt( parseFloat( jQuery( modal ).data( 'time_inactive' ) ) * 1000 );
}
var activityDetected = function(){
jQuery( modal ).data( 'millis_idle', 0 );
};
document.addEventListener( "click", activityDetected);
document.addEventListener( "mousemove", activityDetected);
document.addEventListener( "keypress", activityDetected);
document.addEventListener( "scroll", activityDetected);
var idleInterval = setInterval(function(){
var millis_idle = isNaN( parseInt( jQuery( modal ).data( 'millis_idle' ) ) ) ? 100 : parseInt( jQuery( modal ).data( 'millis_idle' ) ) + 100;
jQuery( modal ).data( 'millis_idle', millis_idle );
if( millis_idle > time ){
clearInterval( idleInterval );
document.removeEventListener( "click", activityDetected );
document.removeEventListener( "mousemove", activityDetected );
document.removeEventListener( "keypress", activityDetected );
document.removeEventListener( "scroll", activityDetected );
showModal( modal );
}
}, 100);
break;
case "after_number_of_page_views":
var modalId = modal.querySelector('.ct-modal').id;
var pageViews = localStorage && localStorage['oxy-' + modalId + '-page-views'] ? parseInt( localStorage['oxy-' + modalId + '-page-views'] ) : 0;
pageViews++;
if( localStorage ) localStorage['oxy-' + modalId + '-page-views'] = pageViews;
if( parseInt( jQuery( modal ).data( 'number_of_page_views' ) ) == pageViews ) {
if( localStorage ) localStorage['oxy-' + modalId + '-page-views'] = 0;
showModal( modal );
}
break;
}
// add event handler to close modal automatically after AJAX form submit
if( $modal.data( 'close-after-form-submit' ) == 'yes' ) {
// Contact Form 7
if (typeof wpcf7 !== 'undefined') {
$modal.find('div.wpcf7').each(function () {
var $form = jQuery(this).find('form');
this.addEventListener('wpcf7submit', function (event) {
if (event.detail.contactFormId == $form.attr("id")) {
setTimeout(function () {
hideModal(modal);
}, 3000);
}
}, false);
});
}
// Caldera Forms
document.addEventListener( "cf.submission", function(event){
// Pending, Caldera AJAX form submissions aren't working since Oxygen 2.2, see: https://github.com/soflyy/oxygen/issues/1638
});
// Ninja Forms
jQuery(document).on("nfFormSubmitResponse", function(event, response){
// Only close the modal if the event was triggered from a Ninja Form inside the modal
if( $modal.find("#nf-form-" + response.id + "-cont").length > 0 ) {
setTimeout(function () {
hideModal(modal);
}, 3000);
}
});
}
})( modal );
});
// handle clicks on modal backdrop and on .oxy-close-modal
jQuery("body").on('click touchend', '.oxy-modal-backdrop, .oxy-close-modal', function( event ) {
var $this = jQuery( this );
var $target = jQuery( event.target );
// Click event in the modal div and it's children is propagated to the backdrop
if( !$target.hasClass( 'oxy-modal-backdrop' ) && !$this.hasClass( 'oxy-close-modal' ) ) {
//event.stopPropagation();
return;
}
if( $target.hasClass( 'oxy-modal-backdrop' ) && $this.hasClass( 'oxy-not-closable' ) ) {
return;
}
if( $this.hasClass( 'oxy-close-modal' ) ) event.preventDefault();
var $modal = $this.hasClass( 'oxy-close-modal' ) ? $this.closest('.oxy-modal-backdrop') : $this;
hideModal( $modal[0] );
});
jQuery(document).keyup( function(e){
if( e.key == 'Escape' ){
jQuery(".oxy-modal-backdrop:visible").each(function(index){
if( jQuery(this).data("close_on_esc") == 'on' ) hideModal(this);
});
}
} );
});
document.querySelectorAll(".oxyninja").forEach((t=>{t.addEventListener("click",(function(){const t=this.getAttribute("nav").split("-"),e="_ON_"+t[0].toUpperCase();"fwd"===t[1]?window[e].go("+1"):"bwd"===t[1]&&window[e].go("-1")}))}));
var eio_lazy_vars = {"exactdn_domain":"","skip_autoscale":0,"threshold":0};
https://market.digifest.cz/wp-content/plugins/ewww-image-optimizer/includes/lazysizes.min.js
https://market.digifest.cz/wp-content/plugins/responsive-youtube-vimeo-popup/assets/js/wp-video-popup.js
https://market.digifest.cz/wp-content/uploads/wpmss/wpmssab.min.js
https://market.digifest.cz/wp-content/plugins/mousewheel-smooth-scroll/js/SmoothScroll.min.js
https://market.digifest.cz/wp-content/uploads/wpmss/wpmss.min.js
document.querySelector('.c-header-mobile-toggle').addEventListener('click', function(e) {
[].map.call(document.querySelectorAll('.c-menu'), function(el) {
el.classList.toggle('c-mobile-menu-active');
});
[].map.call(document.querySelectorAll('.c-hamburger'), function(el) {
el.classList.toggle('c-is-active');
});
});
window.addEventListener("DOMContentLoaded", () => {
window.addEventListener("touchstart", function (e) {});
document.querySelectorAll(".c-menu-open").forEach((item) => {
item.addEventListener("touchstart", function (e) {
this.classList.add("hover");
for (let sibling of item.parentNode.children) {
sibling.classList.remove("hover");
}
});
});
});
jQuery(".custom-bgcolour").css('background-color', function () {
return jQuery(this).data('colour')
});